Way Cool®, our mainstay brand, has been popular since the early 1990's.
WayCool® incorporates trend items at a value price in jewelry, keychains
and novelty accessory items. "Samantha" our brand icon is extremely
popular with both retailers and consumers. She possesses a young, hip,
magical quality that exemplifies our product and that girls want to emulate.
She is the essence of what the WayCool® brand is about.
Way Cool®, our mainstay brand, has been popular since the early 1990's.
WayCool® incorporates trend items at a value price in jewelry, keychains
and novelty accessory items. "Samantha" our brand icon is extremely
popular with both retailers and consumers. She possesses a young, hip,
magical quality that exemplifies our product and that girls want to emulate.
She is the essence of what the WayCool® brand is about. 
