MTV® is the premiere music and entertainment television station for the youth of the world. Trends, style and fashion are incorporated into every show, news flash and video. Emphasis is placed on self-expression and celebrities and musicians looked to for inspiration. We take ideas from these trendsetters and capture MTV®'s free-spirited feeling by producing a line of music and celebrity inspired accessory looks for young men and women. Extensive advertising in trade and various consumer magazines also is used to build brand awareness.

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