Way Cool®, our mainstay brand, has been popular since the early 1990's. WayCool® incorporates trend items at a value price in jewelry, keychains and novelty accessory items. "Samantha" our brand icon is extremely popular with both retailers and consumers. She possesses a young, hip, magical quality that exemplifies our product and that girls want to emulate. She is the essence of what the WayCool® brand is about.

View our Way Cool® Products - Click Here